Laura Cross is currently the Senior Digital Solutions Specialist, Ag for the Federated Coop Ltd. Ag Solutions Division. She is responsible for onboarding, training and program delivery of AgZONE FIELD Digital Agronomy platform within the Coop Retailing System. She works with all the Agro Centres across Western Canada, tailoring the program to their individual needs. Laura came to FCL with 12 years of experience in various roles in Digital Ag Solutions, at Farmers Edge. Before her time at Farmers Edge, she held roles as Lab Manager, Training Coordinator, Sales Leader, and Lab technician at Norwest Labs.
Her formal training comes from University of Manitoba, specializing in Soil Sciences where she received her BSc Major in Environmental Sciences. Laura has devoted her career to working in the agriculture industry, and encourages lifelong learning for herself, colleagues and piers.
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